Google Ad Grants for Nonprofit: How to Apply, Eligibility, Process, Benefits etc.

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Google Ad Grants for Nonprofits: Numerous nonprofit organisations are dedicated to improving society in India. In today’s digital era, digital marketing is crucial in growing nonprofits and raising funds to assist those in need. However, the costs can be troubling. Google Ad Grants provides an excellent platform for nonprofits worldwide. With Google Ad Grants, NGO can share their causes with the world and gain support. This article offers detailed information about Google Ad Grants for nonprofits, including what they are, how to apply, the eligibility criteria, the complete process, benefits, and much more.

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Page Index
1 Problem of Nonprofits
2 What is Google Ad Grant?
3 Eligibility Criteria
4 How do Google Ad Grants work?
5 How to Apply for Google Ad Grants for Nonprofits?
6 Google Ad Grants for Nonprofit Benefits
7 Our Solution for Nonprofit
8 Frequently Asked Questions

Problem of Nonprofits

There are numerous nonprofit organizations in India that are currently unaware of the advantages of establishing a digital presence, which could significantly boost their donations via fundraising platforms such as the Google Ad Grant. Despite their admirable efforts in providing support to the underprivileged in various categories, these organizations have yet to tap into the immense potential of online engagement.

What is Google Ad Grant?

If you are a nonprofit, you should know about Google Ad Grant. This program offers eligible charities and nonprofits a monthly budget to run ad campaigns on Google. With this grant, nonprofits can run ads to raise awareness, fundraise, and attract volunteers to the organization without affecting their budget. This is particularly important because paid ads usually appear first in search and Google Maps results, and running ads can be crucial for awareness and fundraising efforts. It connects people with the causes they care about by providing up to USD 10,000 per month of in-kind search advertising for qualifying nonprofits.

Read also: The benefit of Donating to Charity

Eligibility Criteria

The nonprofit organization must know the eligibility criteria to apply for the Google Ad grant. In this section, you will get detailed information. If an organization is interested in obtaining a Google for Nonprofits account, they apply regardless of eligibility. What documents are required for verification, and what can they anticipate during the process?

Who’s Eligible?

To apply for a Google for Nonprofits account, your organization must be a nonprofit charity in good standing and meet all eligibility criteria specific to your country. It’s essential to remember that certain types of organizations may not be eligible and will not be verified. Please ensure that your organization meets the following requirements. Ensure that your organization meets the following criteria:

  • Not a governmental entity or organization
  • Not a hospital or healthcare organization
  • Not a school, academic institution, or university (Google for Education offers a separate program for schools)

Read also: Top NGO in India

How do Google Ad Grants work?

As a nonprofit organization, you will receive USD 10,000 worth of in-kind advertising from Google monthly. This will enable you to compose text-based ads and utilize tools to create successful campaigns appearing in Google Search results when individuals search for topics relevant to your organization.

How to Apply for Google Ad Grants for Nonprofits?

  • Start the verification process: To get started with Google for Nonprofits, one of Google’s verification partners will verify your organization and affiliation.
  • Then you have to request a Google for Nonprofits account.
  • Once your nonprofit is verified, Google’s grant authority let you know by email.
  • Then you can activate and use the individual products.
Google Ad Grant Benefits

Our Solution for Nonprofit

Are you familiar with Google Ad Grants and how they can benefit your nonprofit organization? At NGOFeed, we offer a digital solution to help guide you through applying for and utilizing Google Ad Grants. Our team of Google Ads experts can assist with creating effective search ads to increase awareness of your nonprofit and encourage more donations to support those in need. To get started with NGOFeed, simply fill out our application form.

Read also: Top 10 Fundraising Ideas for NGO in India

Frequently Asked Questions (FAQs)

What are Google Ad Grants?

Nonprofit organizations that qualify can receive up to $10,000 of in-kind search advertising per month through Google Ad Grants. This program helps connect individuals with the causes they are passionate about.

How much do Google Ad Grants cost?

When you qualify for Ad Grants, you’ll receive an ad budget of USD 10,000 per month for in-kind search advertising across different campaigns, and you won’t need to pay for it. It’s important to note that the funds don’t roll over if unused. As soon as you activate Ad Grants, your advertising budget will be pre-loaded into your account, and you won’t have to request it from Google.

Do I have to spend the $10,000 every month to keep my Ad Grants?

There is no requirement for spending.

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