The Nudge Foundation
NGOFeed VerifiedThe/Nudge Foundation is an Indian non-profit organization. It was established in July 2015 in Bengaluru. The foundation’s focus areas are poverty and unemployment in India. Some notable backers include US-based philanthropy groups The Rockefeller Foundation, TATA Trusts, Paytm, Nandan Nilekani, and InMobi. Under these impact streams, The/Nudge has uplifted over 15 million lives as of 2020, with over 45 corporate and charity partners and 2000+ donors, including notable names like the Rockefeller Foundation, Tata Trustsd Facebook, Amazon, Mphasis, PayTM, Nandan Nilekani et al.
About Us
Headquartered in Bangalore, The/Nudge is a 400+ people strong, Section 8 non-profit institute focused on building resilient livelihoods for the poor. Started in 2015 with support from Nandan Nilekani and Tata Trusts, The/Nudge is currently supported by 35+ corporates, 15 foundations and 100+ founding supporters Issue skill development ultra poverty gender inclusion financial inclusion social inclusion small holder farmers (income increase and market access) social entrepreneurship
Action 1) 2-month online skilling program for underprivileged youth 2) 3-year rural livelihoods program for the ultra poor (agri, livestock and small business) 3) promotion of social entrepreneurship through The/Nudge incubator and The/Nudge accelerator, an SPV with the Atal Innovation Mission of NITI Aayog 4) 18-month program for CXO-level executives with visionary state bureaucrats (currently active in Karnataka and Punjab) 5) 18- month grand challenge identify, promote and spotlight livelihood innovations in India 6) convening platform (Charcha) for the livelihoods ecosystem in India
Vision & Mission
Our Vision
To see a poverty-free India within our generation
Our Mission
To bring more than a million lives out of poverty
Focus Areas
Our Programs
Livelihood and Skill Development
Provides skill training, vocational courses, and employability programs to underprivileged youth, improving job readiness, entrepreneurship skills, and sustainable livelihood opportunities to promote economic independence and social mobility.
Education and Mentorship Programs
Provides mentoring, coaching, and educational support to youth and marginalized communities, enhancing learning outcomes, career guidance, and life skills to achieve personal growth and socio-economic empowerment.
Community Development and Awareness
Implements community awareness initiatives on health, financial literacy, education, and social rights, engaging local populations to enhance knowledge, participation, and adoption of sustainable practices for holistic community development.
Impact / Milestones
Key Milestones & Achievements
- The/Nudge Foundation has grown into one of India’s leading nonprofits focused on poverty alleviation through skill development, social entrepreneurship, and livelihood solutions. Over the years, it launched flagship programs like the Gurukul residential skilling model, the CSI incubator for nonprofits, and the Centre for Rural Development. With strong partnerships across government, corporates, and civil society, The/Nudge has impacted millions of lives across rural and urban India.
Honors & Recognitions
- Trained and placed thousands of underprivileged youth through the Gurukul Skill Development Program.
- Launched The/Nudge CSI Incubator, supporting 100+ early-stage nonprofits.
- Introduced The/Nudge Prize, encouraging scalable innovations in poverty alleviation.
- Expanded Centre for Rural Development, benefiting rural households with sustainable livelihood programs.
- Formed high-impact collaborations with corporates like Amazon, Cisco, and HSBC.
- Recognized nationally for creating data-driven, scalable social impact models.
- Achieved measurable improvements in income stability for marginalized communities.
Registration & Verification
Our Team
Atul Satija
Chief Executive Officer
John Paul
Senior Director, Economic Inclusion Program
Ashish Shetty
Director and Head, Finance
Amit Gupta
Chief Operating Officer
Akshay Soni
Managing Partner
Sonali Jain
Entrepreneur in Residence
Location
Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli, Bangalore, 560037
Bangalore, Karnataka, 560037
India
Bangalore, Karnataka
Address Map Location
Connect With This NGO
Send a Private Inquiry
Interested in supporting, volunteering, partnering, or learning more about this NGO? Send them a message.
Direct Contact Information
You can also connect directly with the organization through their official public channels.