Observed on July 18, International Nelson Mandela Day celebrates the life and legacy of a leader who dedicated his life to justice, equality, and human rights. In 2025, the theme “It’s still in our hands to combat poverty and inequity” serves as a powerful reminder of our shared responsibility to build a fairer world. The day encourages individuals and organizations to take action, especially nonprofits, whose work continues to reflect Mandela’s vision of dignity, compassion, and meaningful social change.
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What is International Nelson Mandela Day?
Every year on July 18, we commemorate Nelson Mandela Day, the birthday of the world-renowned figure who fought for justice, equality and freedom for 67 years. The UN declared it to be Nelson Mandela International Day in 2009 and urged everyone to perform 67 minutes of service, one for each year that Mandela served in public office.
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What Mandela Day 2025 Is All About?
“It’s still in our hands to combat poverty and inequity.” In keeping with Mandela’s last public statement, this theme, which was introduced by the Nelson Mandela Foundation, encourages people, groups, and nonprofit organizations to actively participate in eradicating poverty and inequality.
CEO Dr. Mbongiseni Buthelezi for the Foundation described the theme “a challenge and a call for solidarity” that calls individuals, communities, and organizations to take concrete and sustained action.
Why Poverty and Inequity?
Mandela once said, “Poverty is not natural. It is man‑made and it can be removed… like slavery and apartheid.” This eternal truth holds relevance, as one global crisis after the next. From climate change to instability, brings more people and communities deeper into hardship.
While it is true that global poverty is on the downward trend from 20% living on less than one dollar a day to an estimated 8.5% fragility persists, made worse by the effects of economic shock, conflict, and a shrinking international aid community. The 2025 theme reminds us that the responsibility of this challenge is in our hands.
Nonprofits: The Engines of Mandela’s Legacy
1. Foundation-Led Mobilization
It is through the Nelson Mandela Foundation that global participation occurs, utilizing the Mandela Day website, an interactive site that enables individuals/groups to record their ideas and actions, plus allowing for marquee event management too, including the Annual Mandela Day Walk & Run.
In Johannesburg on 19 July 2025, there will be a walk involving an expected 10,000+ participants walking 5 km or running 10 km or 21 km sponsored by BP South Africa, Balwin Properties, and Bloomberg.
A virtual Walk & Run provides the opportunity for global participation—anyone, anywhere can register, run, donate and participate in solidarity.
Events like this, that combine fitness, fundraising & community are wonderful ways to support and promote causes that reflect Mandela’s values.
2. Food Security: Rise Against Hunger Africa
For organizations working on alleviating hunger, the service of 67 minutes delivers meaningful action. Rise against Hunger Africa has meal‑packing events throughout South Africa, in Durban, Pietermaritzburg and Bloemfontein at which volunteers donate their time and money (just under R13,000) to pack meals for Early Childhood Development centers. Corporate teams (12-18 volunteers) set out to package meals. These events provide critical nutrition to young lives (early-life nutrition impacts health and learning capacity) and are very important “laying the cornerstones” for prosperity.
3. Community & Creative Empowerment: 67 Blankets
67 Blankets for Mandela Day was born out of a challenge to knit 67 blankets and has developed into an international nonprofit. They’ve stitched impact by: Recruiting volunteers, including inmates in prisons to knit and produce blankets which combines selfless giving with rehabilitation. Setting world records for the largest blanket: 3,133 m² (2015); 17,188 m² (2016) with landmarks such as the Union Buildings in Pretoria and the Mandela statue anywhere in the backdrop. In bringing warmth to an event, they are bringing creativity and community together for impactful transformative healing.
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4. Global Recognition: UN Mandela Prize
The UN Nelson Rolihlahla Mandela Prize is awarded every five years to a “change maker” who assists their community in the areas of reconciliation and social cohesion.
– It went to Brenda Reynolds (Canada) and Kennedy Odede (Kenya) for 2025, and to validate the enormous growth of the worldwide non-profit movement inspired by Mandela Day.
The essence of the prize is to put a spotlight on the change making capacity of people when operating at the community level, and to reinforce the impact of non-profit organizations resisting social injustices and empowering communities.
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International & Institutional Momentum
Mandela Day works to the same inspirational, moral, and ethical goals as many international agenda items:
- The UN’s Sustainable Development Goals (SDG 1 & 16) align with Mandela Day to end poverty, inequality, and injustice.
- The launch of the Second International Decade of People of African Descent (2025–2035) signifies the international relevance of Mandela Day as a group advocating for reparatory justice and inclusion.
- Trafalgar Square, London in February 2025, hosted a commemorative gathering for the 2005 anti-poverty speech delivered by Mandela which prompted a resurgence of hope, awareness of progress (a reduction in poverty from 20% to 8.5%) and ignited political momentum.
Why it is Important to You:
1. Agency and power: One day of recognizing that even the involvement of 67 minutes can create hope, healing and change.
2. Community strength: Nonprofit collaboration, through the support of other nonprofits, allows local communities to address systemic challenges and come together to mobilize change from within their communities.
3. Legacy in action: A day to remember all that Mandela stood for using the day as an opportunity for lasting activism, this is a beginning and not an end to activism.
Brilliant Voices and Real Stories
Think about all the brilliance of the voices of volunteers:
- A South African participant in a Rise Against Hunger pack drive said the following:
“I felt tears as we packed meals-knowing that these will be the only nutritious food some children will eat today.”
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- A crocheter involved with 67 Blankets shared:
“Every stitch is a prayer. That blanket is a message: you matter. We see you.”
These testimonies are demonstrative of the warmth, dignity and shared humanity that Mandela hoped to shine through.
Ways to Make the Legacy Come to Life
Wherever you are, whoever you are, and whatever you can do, Mandela Day encourages you to take action:
- Volunteer: Teach, mentor, clean, code, cook, and put your skills to good use in service of others.
- Donate: Support non-profits that reflect Mandela’s core values, food and hunger relief, education, rehabilitation, health, and more.
- Run/Walk: Participate in local or virtual Mandela runs to create awareness and raise funds.
- Make: Create a community project; mural, garden clean up, or awareness raising.
- Share: Use your voice—tell your story or raise awareness, using #MandelaDay2025 and #ItsInYourHands.
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Guide for a Great Mandela Day
1. Start small, aim big: Even something small like tutoring one child can create powerful ripples.
2. Find a partner: Work with nonprofits to get structure, mentoring and reach.
3. Share your impact: Share photos, stories and data to show results to other potential funders.
4. Live the 365-day Mandela: Service doesn’t stop on 18 July. Let this be the decisive moment of your 365-day commitment.
Concluding Reflections: More Than a Moment…A Movement.
International Nelson Mandela Day 2025 is an opportunity to engage, not just to remember; it transcends a day of remembrance and calls us to action! By raising awareness of poverty and inequality and supporting nonprofits in partnership, support, volunteering, and creativity; Mandela Day is bigger than a date on the calendar-it’s a global movement that fosters dignity and collective action.
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Mandela’s challenge continues…”It is still in our hands.” Where will your hands reach on July 18-and further more?