Many NGOs have a consistent presence on social media yet are still not getting the traction they need in terms of social media engagement, donations, volunteers or awareness. Why? Having a consistent posting schedule is not a content strategy.<\/p>\n\n\n\n
Many nonprofit organizations become engulfed in \u201crandom posting\u201d throughout the nonprofit field. It’s one day an appeal for donations, the next day a greeting to the festival, then a volunteer photo dump, then a motivational or inspirational quote that has nothing to do with the festival. This leads to mixed messaging, confusion amongst the audience, and a lack of engagement.<\/p>\n\n\n\n
Content marketers are making it a point to understand that unstructured content doesn’t last long. Content pillars and aligning with audiences, keeping content consistent and setting measurable objectives are the foundations of modern content strategy frameworks rather than posting more frequently.<\/p>\n\n\n\n
Other nonprofit research also reveals that the most effective NGOs use social media in three key ways:<\/p>\n\n\n\n
Rather than visibility, which may be random.<\/p>\n\n\n\n
As noted in the competitor analysis, there is a common thread throughout all these successful nonprofit marketing strategies as to what the NGOs are doing to grow online; they’re doing it for a reason. Content pillars, story, platform-focused strategies and audience trust are much more important than posting daily.<\/p>\n\n\n\n
This article explains a real-life, actionable NGO content strategy that will help you stop posting just any content and start posting content that gets results \u2013 results like engagement, trust, and results that matter to your organization.<\/p>\n\n\n\n