{"id":13286,"date":"2025-12-18T11:52:00","date_gmt":"2025-12-18T06:22:00","guid":{"rendered":"https:\/\/ngofeed.com\/blog\/?p=13286"},"modified":"2026-01-10T00:57:53","modified_gmt":"2026-01-09T19:27:53","slug":"why-ngos-need-a-digital-solution-platform","status":"publish","type":"post","link":"https:\/\/ngofeed.com\/blog\/why-ngos-need-a-digital-solution-platform\/","title":{"rendered":"Why NGOs Need a Digital Solution Platform: Benefits, Features, and Long-Term ROI"},"content":{"rendered":"\n<p><strong>Why NGOs need a digital solution platform: <\/strong>Modern NGOs face new digital-first expectations from donors, volunteers, CSR partners, and beneficiaries. Reliance on manual outreach, offline records, and scattered communication reduces impact and credibility. A digital platform for NGOs enables real-time engagement, transparent reporting, automated fundraising, and long-term growth, proving ROI beyond clicks and likes.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#1-ng-os-in-2025-the-digital-pressure-is-real\">NGOs in 2025: The Digital Pressure is Real<\/a><\/li><li><a href=\"#3-key-benefits-of-adopting-a-digital-platform-for-ng-os\">Key Benefits of Adopting a Digital Platform for NGOs<\/a><ul><\/ul><\/li><li><a href=\"#4-why-ng-os-need-a-digital-solution-platform-for-sustainable-growth\">Why NGOs Need a Digital Solution Platform for Sustainable Growth<\/a><\/li><li><a href=\"#5-must-have-features-in-an-ngo-digital-platform\">Must-Have Features in an NGO Digital Platform<\/a><ul><\/ul><\/li><li><a href=\"#6-long-term-roi-how-technology-multiplies-ngo-growth\">Long-Term ROI: How Technology Multiplies NGO Growth<\/a><ul><li><a href=\"#\ud83c\udfaf-digital-roi-formula-for-ng-os\">Digital ROI formula for NGOs<\/a><\/li><\/ul><\/li><li><a href=\"#8-digital-transformation-allows-ng-os-to-scale-without-losing-humanity\">Digital Transformation Allows NGOs to Scale Without Losing Humanity<\/a><\/li><li><a href=\"#9-how-ng-os-win-long-term-with-digital-solutions\">How NGOs Win Long-Term With Digital Solutions<\/a><\/li><li><a href=\"#10-mistakes-that-a-digital-platform-solves-for-ng-os\">Mistakes That a Digital Platform Solves for NGOs<\/a><\/li><li><a href=\"#11-long-term-roi-is-a-compounding-asset-for-ng-os\">Long-Term ROI is a Compounding Asset for NGOs<\/a><\/li><li><a href=\"#12-who-helps-ng-os-build-better-digital-solutions\">Who Helps NGOs Build Better Digital Solutions<\/a><\/li><li><a href=\"#13-future-ready-ng-os-start-with-a-digital-backbone\">Future-Ready NGOs Start With a Digital Backbone<\/a><\/li><li><a href=\"#14-conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-ng-os-in-2025-the-digital-pressure-is-real\">NGOs in 2025: The Digital Pressure is Real<\/h2>\n\n\n\n<p>NGOs today operate in a hyper-connected world where donors and <a href=\"https:\/\/ngofeed.com\/blog\/what-is-volunteer\/\" target=\"_blank\" rel=\"noreferrer noopener\">volunteers <\/a>verify authenticity online and expect real-time impact proof.<br>Without digital tools, <a href=\"https:\/\/ngofeed.com\/blog\/ngo-full-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">NGOs <\/a>lose engagement, <a href=\"https:\/\/ngofeed.com\/blog\/csr-funding-for-ngo\/\" target=\"_blank\" rel=\"noreferrer noopener\">funding <\/a>opportunities, and long-term visibility in a crowded space.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>78% donors verify NGOs online before donating<\/li>\n\n\n\n<li><a href=\"https:\/\/ngofeed.com\/blog\/how-to-apply-for-csr-funding-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSR funding<\/a> requires digital compliance and impact reports<\/li>\n\n\n\n<li>Youth volunteers prefer WhatsApp + Instagram engagement<\/li>\n\n\n\n<li>Audiences expect analytics-backed results and public proof<\/li>\n<\/ul>\n\n\n\n<p>If NGOs want to scale sustainably, NGO technology solutions are now essential, not experimental.<\/p>\n\n\n\n<p><strong>Read more: <em><a href=\"https:\/\/ngofeed.com\/blog\/ngofeed-best-platform-for-nonprofit-organizations\/\" data-type=\"link\" data-id=\"https:\/\/ngofeed.com\/blog\/ngofeed-best-platform-for-nonprofit-organizations\/\">Why NGOFeed is the Best Platform for Nonprofits Organizations<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-key-benefits-of-adopting-a-digital-platform-for-ng-os\">Key Benefits of Adopting a Digital Platform for NGOs<\/h2>\n\n\n\n<p>A digital platform for NGOs transforms offline operations into an efficient, measurable, and transparent ecosystem. It improves fundraising, donor trust, volunteer coordination, campaign reach, and lowers operational costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-better-reach-awareness\"><strong>Better Reach &amp; Awareness<\/strong><\/h3>\n\n\n\n<p>Digital tools help NGOs deliver campaigns to lakhs instead of hundreds, improving visibility and cause recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-automated-fundraising-at-scale\"><strong>Automated Fundraising at Scale<\/strong><\/h3>\n\n\n\n<p>Platforms enable 24\u00d77 donation capture using UPI, payment gateways, and recurring donor funnels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher conversion rates<\/li>\n\n\n\n<li>Lower dependency on offline donations<\/li>\n\n\n\n<li>More predictable monthly funding<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-smarter-donor-trust-building\"><strong>Smarter Donor Trust Building<\/strong><\/h3>\n\n\n\n<p>Digital transparency proves legitimacy faster than offline certificates.<\/p>\n\n\n\n<p>Use:<br>\u2714 Impact dashboards<br>\u2714 Verified logos\/badges<br>\u2714 Donor testimonials online<\/p>\n\n\n\n<p>Trusted ecosystems attract funding similar to organisations like <a href=\"https:\/\/ngofeed.com\/discover\/give-foundation\" target=\"_blank\" rel=\"noreferrer noopener\">GiveIndia<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-efficient-volunteer-mobilisation\"><strong>Efficient Volunteer Mobilisation<\/strong><\/h3>\n\n\n\n<p>A digital volunteer system automates onboarding, scheduling, task allocation, and communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-impact-reporting-and-analytics\"><strong>Impact Reporting and Analytics<\/strong><\/h3>\n\n\n\n<p>Impact measurement tools help NGOs prove program success using data, charts, and performance KPIs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-lower-operational-cost\"><strong>Lower Operational Cost<\/strong><\/h3>\n\n\n\n<p>One central system reduces costs spent on manual labour, duplicated work, error correction, and physical storage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2705-stronger-collaborations\"><strong>Stronger Collaborations<\/strong><\/h3>\n\n\n\n<p>NGOs get smoother partnerships when connected on professional networks like <a href=\"https:\/\/ngofeed.com\/blog\/how-linkedin-ads-work-for-ngos\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn <\/a>or via campaign scheduling tools like Hootsuite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-why-ng-os-need-a-digital-solution-platform-for-sustainable-growth\">Why NGOs Need a Digital Solution Platform for Sustainable Growth<\/h2>\n\n\n\n<p>Long-term success for NGOs comes from centralising functions like outreach, programs, funds, compliance, and stakeholder connections.<br>Digital platforms help NGOs scale impact while keeping operations smooth, organised, and mission-aligned for the next decade.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralised ecosystem for programs + campaigns<\/li>\n\n\n\n<li>Faster response time to supporters<\/li>\n\n\n\n<li>Higher credibility and funding opportunities<\/li>\n\n\n\n<li>Digital compliance for audits + <a href=\"https:\/\/ngofeed.com\/blog\/csr-full-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSR<\/a><\/li>\n\n\n\n<li>Scalable long-term operations<\/li>\n<\/ul>\n\n\n\n<p>NGO missions grow when technology helps manage <strong>impact + people + funds<\/strong> in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-must-have-features-in-an-ngo-digital-platform\">Must-Have Features in an NGO Digital Platform<\/h2>\n\n\n\n<p>A future-ready NGO platform must include CRM, <a href=\"https:\/\/ngofeed.com\/blog\/crowdfunding-vs-traditional-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising <\/a>automation, secure data storage, campaign scheduling, analytics dashboards, and multi-channel communication.<br>It ensures the NGO can run campaigns consistently without losing supporter data or impact insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-crm-donor-volunteer-management\"><strong>CRM \u2014 Donor &amp; Volunteer Management<\/strong><\/h3>\n\n\n\n<p>CRM should capture, segment, and automate communication with supporters.<\/p>\n\n\n\n<p>Top platforms offering nonprofit CRMs to observe include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce Nonprofit Cloud<\/li>\n\n\n\n<li>HubSpot CRM<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-fundraising-automation\"><strong>Fundraising Automation<\/strong><\/h3>\n\n\n\n<p>Includes donation forms, drip messaging, recurring payment reminders, and funnel tracking.<\/p>\n\n\n\n<p>Components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UPI support<\/li>\n\n\n\n<li>Payment gateway integration<\/li>\n\n\n\n<li>Subscription donor tracking<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-campaign-scheduling\"><strong>Campaign Scheduling<\/strong><\/h3>\n\n\n\n<p>Use automation to keep posting frequency consistent without manual dependency.<\/p>\n\n\n\n<p>Alternatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/buffer.com\/\" rel=\"noreferrer noopener nofollow\">Buffer<\/a><\/li>\n\n\n\n<li>Sprout Social<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-impact-dashboards\"><strong>Impact Dashboards<\/strong><\/h3>\n\n\n\n<p>Real-time analytics view for program reach, funding growth, social engagement, and volunteer activity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-story-media-integration\"><strong>Story &amp; Media Integration<\/strong><\/h3>\n\n\n\n<p>Support for reels, videos, posters, beneficiary albums, transformation visuals, and live integration.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30\u201390 sec videos perform 3x better<\/li>\n\n\n\n<li>Carousel storytelling increases shares<\/li>\n\n\n\n<li>Before\/after visuals build empathy and trust<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-hashtag-trend-intelligence\"><strong>Hashtag &amp; Trend Intelligence<\/strong><\/h3>\n\n\n\n<p>Helps NGOs optimise cause-led hashtags, track conversations, and ride algorithmic waves.<\/p>\n\n\n\n<p>Example campaign ignition often succeeds on platforms like Instagram and WhatsApp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-security-data-compliance\"><strong>Security &amp; Data Compliance<\/strong><\/h3>\n\n\n\n<p>Includes encrypted donor data, beneficiary permission storage, audit-ready logs, and backup systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-multi-channel-outreach\"><strong>Multi-Channel Outreach<\/strong><\/h3>\n\n\n\n<p>Integrated outreach across SMS, WhatsApp, email, and social platforms.<\/p>\n\n\n\n<p>Tools for outreach inspiration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhatsApp Business<\/li>\n\n\n\n<li>Gmail newsletters combined with analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udd39-volunteer-task-automation\"><strong>Volunteer &amp; Task Automation<\/strong><\/h3>\n\n\n\n<p>Modules should support volunteer tracking, attendance, task completion, feedback, and impact mapping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-long-term-roi-how-technology-multiplies-ngo-growth\">Long-Term ROI: How Technology Multiplies NGO Growth<\/h2>\n\n\n\n<p>Digital ROI in NGOs is not short-lived\u2014it compounds over years through automation, retention, operational efficiency, and analytics-backed decisions.<br>It measures success in reduced costs, improved conversions, donor retention, and faster engagement.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduction of operational friction<\/li>\n\n\n\n<li>Higher donor acquisition + retention<\/li>\n\n\n\n<li>Faster volunteer response + conversions<\/li>\n\n\n\n<li>More CSR approvals<\/li>\n\n\n\n<li>Automated campaigns reducing staff time<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83c\udfaf-digital-roi-formula-for-ng-os\"><strong>Digital ROI formula for NGOs<\/strong><\/h3>\n\n\n\n<p><strong>More Automation \u2192 Less Cost \u2192 Higher Trust \u2192 More Funding \u2192 Bigger Impact<\/strong><\/p>\n\n\n\n<p><strong>Long-Term ROI Examples<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>ROI Component<\/th><th>Long-Term Benefit<\/th><\/tr><\/thead><tbody><tr><td>Automation<\/td><td>40% less staff involvement<\/td><\/tr><tr><td>Digital dashboards<\/td><td>60% faster CSR approval<\/td><\/tr><tr><td>Online donation<\/td><td>25\u201390% more predictable funding<\/td><\/tr><tr><td>Volunteer automation<\/td><td>10\u00d7 faster onboarding<\/td><\/tr><tr><td>Social engagement<\/td><td>3\u00d7 higher shares &amp; support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Platforms like TechSoup help NGOs access long-term digital tools cheaper or with credits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-digital-transformation-allows-ng-os-to-scale-without-losing-humanity\">Digital Transformation Allows NGOs to Scale Without Losing Humanity<\/h2>\n\n\n\n<p>Digital platforms do not reduce empathy\u2014they increase time for human-driven initiatives by eliminating manual clutter.<br>NGO digital transformation strengthens relationships by freeing teams to focus on real beneficiaries instead of admin overload.<\/p>\n\n\n\n<p><strong>Contrary to myths:<\/strong><\/p>\n\n\n\n<p>\u274c \u201cDigital makes NGOs robotic\u201d<br>\u2705 Digital frees NGOs to become more human by eliminating manual noise.<\/p>\n\n\n\n<p><strong>Result:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More time for beneficiaries<\/li>\n\n\n\n<li>More strategic creativity<\/li>\n\n\n\n<li>More mission-centric focus<\/li>\n<\/ul>\n\n\n\n<p>Automation increases empathy by reducing chaos, not replacing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-how-ng-os-win-long-term-with-digital-solutions\">How NGOs Win Long-Term With Digital Solutions<\/h2>\n\n\n\n<p>ROI becomes measurable through key digital indicators like campaign automation, engagement growth, fundraiser conversions, cost reduction, and volunteer activity insights.<br>NGO impact becomes easier to present through analytics dashboards and digital reports.<\/p>\n\n\n\n<p>Key improvements digital platforms unlock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster story amplification<\/strong><\/li>\n\n\n\n<li><strong>Smart audience segmentation<\/strong><\/li>\n\n\n\n<li><strong>Recurring donor funnels<\/strong><\/li>\n\n\n\n<li><strong>High-impact awareness campaigns<\/strong><\/li>\n\n\n\n<li><strong>Volunteer-driven outreach<\/strong><\/li>\n\n\n\n<li><strong>Automated thank-you and retention systems<\/strong><\/li>\n\n\n\n<li><strong>Proven long-term ROI via analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-mistakes-that-a-digital-platform-solves-for-ng-os\">Mistakes That a Digital Platform Solves for NGOs<\/h2>\n\n\n\n<p>A digital platform solves critical NGO failures like no campaign tracking, lost donor data, slow responses, scattered content plans, no segmentation, and lack of recurring donor funnels.<br>Technology turns past mistakes into systematic long-term solutions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Random posting mistakes<\/li>\n\n\n\n<li>Manual data loss<\/li>\n\n\n\n<li>No donor segmentation<\/li>\n\n\n\n<li>No volunteer insights<\/li>\n\n\n\n<li>No recurring donor system<\/li>\n\n\n\n<li>Slow feedback and response loops<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-long-term-roi-is-a-compounding-asset-for-ng-os\">Long-Term ROI is a Compounding Asset for NGOs<\/h2>\n\n\n\n<p>Unlike short-lived marketing, digital ROI compounds for years.<br>One campaign system, one donor CRM, one analytics dashboard can fuel multiple initiatives over time.<\/p>\n\n\n\n<p>Once built, ROI grows similar to an appreciating ecosystem:<br><strong>More usage \u2192 better insights \u2192 stronger conversions \u2192 higher funding quality<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-who-helps-ng-os-build-better-digital-solutions\">Who Helps NGOs Build Better Digital Solutions<\/h2>\n\n\n\n<p>Tech organisations nonprofits can observe for inspiration include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Microsoft (NGO grants ecosystem)<\/li>\n\n\n\n<li>Google for Nonprofits<\/li>\n\n\n\n<li>Meta for campaign tools.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-future-ready-ng-os-start-with-a-digital-backbone\">Future-Ready NGOs Start With a Digital Backbone<\/h2>\n\n\n\n<p>To grow next decade, NGOs need a digital backbone that supports:<br><strong>funding, people, programs, compliance, and impact metrics<\/strong>.<\/p>\n\n\n\n<p>A digital platform delivers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mission amplification without chaos<\/strong><\/li>\n\n\n\n<li><strong>growth without losing authenticity<\/strong><\/li>\n\n\n\n<li><strong>fundraising without downtime<\/strong><\/li>\n\n\n\n<li><strong>trust without friction<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-conclusion\">Conclusion<\/h2>\n\n\n\n<p>In 2025, NGOs must stop asking <em>\u201cShould we go digital?\u201d<\/em> and start asking <em>\u201cHow strong is our digital ecosystem?\u201d<\/em><br>A <strong>digital platform for NGOs<\/strong> creates lasting advantage by improving reach, funding stability, volunteer activity, and social impact analytics.<\/p>\n\n\n\n<p>The highest ROI comes from systems that last, automate, and prove impact for years to come.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why NGOs need a digital solution platform: Modern NGOs face new digital-first expectations from donors, volunteers, CSR partners, and beneficiaries. Reliance on manual outreach, offline&#8230;<\/p>\n","protected":false},"author":64,"featured_media":13373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[686],"tags":[544,656],"class_list":["post-13286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-ngo","tag-ngo-digital-presence"],"_links":{"self":[{"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/posts\/13286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/comments?post=13286"}],"version-history":[{"count":2,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/posts\/13286\/revisions"}],"predecessor-version":[{"id":13374,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/posts\/13286\/revisions\/13374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/media\/13373"}],"wp:attachment":[{"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/media?parent=13286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/categories?post=13286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ngofeed.com\/blog\/wp-json\/wp\/v2\/tags?post=13286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}